During Rio Water Week, discussions on how to meet the SDG 6 – Water and Sewage for all by 2030 – will address issues of Governance and Management, Financing, Regulation and also, in a very particular way, Communication, an important instrument in sharing experiences, in the mobilization and participation of society on sustainability issues.
Communication, considering its three main areas (journalism, advertising and public relations), along with its developments in subareas such as corporate and institutional dissemination, radio and TV, as well as the phenomenon of social networks, plays a central role in the promotion and social participation in the environmental and water resources theme around the globe, by promoting the exchange of knowledge and experiences among companies, universities, nongovernmental organizations, governments and the community. However, in an increasingly interconnected world with large-scale information flow, it becomes challenging to be successful in capturing the audience's attention, which impacts society awareness of more technical issues such as water and environment.
Building better communication strategies in the face of such challenges is paramount for the improvement of environmental management, in a participatory manner, improving the quality of life of the population, combining awareness and efficient management, working on contingency concepts through communication for situations of risk.
Basic questions that will guide the panelists of this panel:
• How to transform communication into an environmental awareness tool without falling into institutional disclosure pure and simple?
• Can social media contribute to the sensitization process? Or do they hinder it? What are the alternatives?
• How to raise the awareness of the press with its editorial line on water and environment issues, avoiding the negative agenda?
The Topic will be developed through 2 Topics and 2 Sessions:
Topic 81 – Communication and Sustainability: the enterprises Challenge face the Society:
Session 811 – Development of the Communications´ Professionals facing the new technologies challenges.
Topic 82 – Technology and Communication – A Dynamic World:
Session 821 – Social Networks and Environment IT and Communication – A Dynamic World.